DISCOVER TOGETHER PURE ZERO EAU DE PARFUM & FRAGRANCE PRIMER

Rewriting the rules of grooming and elegance, eliminating all excess to rediscover the authentic essence of beauty. Today, the journey begins again from Zero, or rather from Pure Zero, the new stop on our olfactory tour, in search of purity and simplicity. 

Pure Zero celebrates the beauty of simplicity, a scent that is linear and fresh but with an indelible imprint. This is the new starting point of our olfactory journey, which began in 2015 with Secret Potion N.1, and continues in 2024 through an evolutionary path that rewrites its itinerary in the sign of purity. Ready to hit the road? Next stop: Pure Zero. 

The horizon expands towards the search for harmony and balance. Away with the excesses: only the essentials remain, like a blank canvas on which everyone can paint their own identity. Pure Zero is a declaration of purity, an invitation to be reborn, to be free to reinvent oneself. Completely different from the other fragrances in the collection, Pure Zero is strikingly distinctive, pure and recognizable, unique in a word. Its notes evoke the essence of simplicity and its ability to adapt and blend with the wearer's personal style, without unnecessary complexity. 

Airy, light top notes join the freshness of the heart, while warm, woody base notes add depth and character. A revitalizing Eau de Parfum: like a cool breeze that turns into a warm, earthy embrace. But there's more: Pure Zero is also a Fragrance Primer; it can be worn alone or used as a base to amplify another fragrance, to be applied after about 30 seconds to extend its duration. This creates a unique layering, a revolutionary approach to fragrance that allows you to express your personality creatively and effortlessly. 

With Pure Zero, being cool is not only easy but also fun, a scented game of combinations to explore. 

Pure Zero is one of many gift ideas to give or treat yourself. A Beard-Washing Exfoliating Paste for a soft, fragrant beard? An Agnostico All-In-One Balm to tame even the most unruly beard or for a perfumed touch on the face after shaving? A Toning Hydrating Cream for glowing and hydrated face skin? Get inspired and find the perfect gift, we are always here to lend a hand and give you the best advice!