Summer can be a difficult season for hair, and it is during this season that our hair requires more targeted and thorough care gestures. Heat, humidity and prolonged exposure to UV rays, as well as salt water from the sea and chlorine from swimming pools, can seriously affect the health of hair, severely damaging it. Don't worry, follow our advice and enjoy the summer without worries.
Chlorine and salt, no thanks!
Salt water from the sea and chlorine from swimming pools can be very harmful to hair. Before going into the pool or the sea, wet your hair with fresh water; this helps reduce the absorption of chlorine and salt spray, which can dry and damage it. Also immediately after swimming, remember to rinse your hair with fresh water so that you can quickly remove all these substances that can weaken and defragment it.
Cleanse and nourish for a healthy, strong look
In summer, it’s essential to use a gentle cleanser that doesn’t disrupt the scalp’s balance. Our tip? The Delicate Cleansing Fluid — perfect for sensitive scalps or for those who need to wash their hair frequently. With its fresh, green scent, it’s a soothing and refreshing daily gesture.
Twice a week, treat your hair to a nourishing moment with the Restorative Nourishing Butter. Its soft, enveloping texture helps deeply nourish, improve manageability, and restore elasticity and softness.
Hair dryer is ok, but not always!
During the summer, avoid using the hair dryer too often. Continuous exposure of the hair to heat sources could result in weakening of the hair. Whenever possible, therefore, let your hair air dry to minimize the risk of damaging it. On the other hand, if you just can't help yourself, before blow-drying your hair, we recommend applying our Energizing Scalp Lotion: a fluid serum with a pleasantly refreshing and evanescent texture that leaves the scalp healthy and fresh and defends the hair from the invasive action of the blow-dryer.
Go easy with comb and brush
During the summer, hair tends to be more brittle and prone to breakage, especially when wet. So to gently detangle your hair (once dry), we recommend using wide-toothed combs or brushes with soft bristles.
Your secret weapon for summer
The Smoothing Hydrating Serum could be your secret weapon this summer! It’s a hybrid product between styling and hair care that truly changes the game. Water-based, ultra-lightweight, and made with 96% natural ingredients, it helps you:
• Fight frizz
• Hydrate hair and scalp
• Instantly boost softness and shine
After washing, apply it to damp or dry hair to tame, define and protect: your perfect ally under the sun, before or after the sea.
We are what we eat
Incorporating foods within your diet that are rich in nutrients such as omega-3, protein, biotin and vitamins (A, B, D and E) can help improve the health and appearance of your hair. A varied diet not only helps prevent hair loss but also promotes hair growth and shine, making it stronger and more resilient. Extra tip: In summer, it's hard to pass up a cool, thirst-quenching beer at the end of a very hot day, but limiting alcoholic beverages contributes to the normal process of keratin and zinc synthesis, thus slowing hair loss.
Regular cutting
Cutting your hair regularly not only allows you to sport a perfect look every time, but will also help keep it healthy and strong. Our barbers are waiting for you in our barbershops to give your summer a stylish twist and prevent hair deterioration due to environmental damage.
Following these simple tips can make a big difference in the health of your hair during the summer. Protecting hair from sun, chlorine and salt damage, maintaining good hydration and using proper products are key steps to having healthy, beautiful hair not only in the summer but also during the year.
