Every Bullfrog product is the result of a series of decisions involving its formula, materials, packaging, and supply chain.
We know that every product we create and bring to market has an impact. That’s why, throughout our development process, we carefully consider the choices we can directly control: which materials to use, how to simplify packaging, which ingredients to select, how to work with our suppliers, and where we can take action to drive continuous improvement.
These decisions often go unnoticed by those who buy our products, but they are an integral part of how we create them: with care, awareness, and attention to detail.
How do we put this into practice?
Here are some of the key areas we focus on:
• We prioritize materials that can be recycled through appropriate collection and processing systems. When the use of plastic is necessary for technical, functional, or product safety reasons, we consider recycled or readily recyclable plastic solutions, depending on availability, compatibility with the formula, and packaging requirements.
• For boxes, packaging, and packing materials, we work to prioritize paper-based solutions and reduce unnecessary components, assessing materials, finishes, functionality, and disposal instructions on a case-by-case basis.
• When developing our formulas, we evaluate ingredients from different sources, including naturally derived ingredients, whenever they are consistent with the product’s performance, safety, and user experience. Some formulas may contain very high percentages of naturally derived ingredients, as specified in the relevant product documentation according to the calculation criteria applied.
• We aim to work with suppliers who share our commitment to quality, safety, and continuous improvement. When selecting our partners, we also consider aspects related to materials, processes, packaging, and logistics, with the goal of creating products that increasingly reflect the way we work.
We want to communicate these choices in a clear, concrete, and verifiable way. That’s why we prefer to explain what has actually been done for a specific product, material, or packaging solution, rather than making broad or generic claims.
Our goal is to give those who choose Bullfrog a better understanding of how our products are developed, including the improvements we have already introduced and the areas we continue to work on.
Made with Care is the name we give to this approach: a set of design choices that guide the development of Bullfrog products, from formulation to packaging.
It is not an end goal, but a process of continuous improvement. Every new product is an opportunity to evaluate materials, components, packaging, and production details, seeking solutions that are consistent with Bullfrog’s quality standards while paying greater attention to the resources we use.
