How to perfect your style spontaneously and naturally? How to optimize your daily routine with solutions that are efficient and practical? How to choose the product that best suits your needs from the many available? Here are the WOMO Expert Guides, which will help you to discover how to best use our products.

3 PERFUMES YOU CAN’T DO WITHOUT THIS WINTER

3 PERFUMES YOU CAN’T DO WITHOUT THIS WINTER

You can already feel it in the air: winter is on its way. It brings with it that unmistakable woodyscent...
TELL ME WHAT PERFUME YOU’RE WEARING AND I’LL TELL YOU WHO YOU ARE

TELL ME WHAT PERFUME YOU’RE WEARING AND I’LL TELL YOU WHO YOU ARE

Perfume is a detail that you should never neglect, because at the end of the day it is what finish...
A FRAGRANCE FOR EVERY OCCASION

A FRAGRANCE FOR EVERY OCCASION

Choosing the right fragrance is anything but a simple undertaking. There are many criteria that can drive us in choosing...
ELISIR N.1 – DEADLY NIGHTSHADE

ELISIR N.1 – DEADLY NIGHTSHADE

Botanical Lab is Bullfrog's laboratory dedicated to the creation of cutting-edge products, where the selection of natural raw materials of botanical...
A PIECE OF ADVICE TO MAKE YOUR STRESS ILLEGAL

A PIECE OF ADVICE TO MAKE YOUR STRESS ILLEGAL

We often experience in our daily routine that a frantic life is a cause of stress for all of us...
WHY IS APRIL 20 THE WORLD HEMP DAY?

WHY IS APRIL 20 THE WORLD HEMP DAY?

We all know by now that there is a day dedicated to any subject and we couldn’t just miss hemp,...
3 PRODUCTS SO YOU CAN SAY GOODBYE TO STRESS ON QUARANTINE

3 PRODUCTS SO YOU CAN SAY GOODBYE TO STRESS ON QUARANTINE

These days are getting hotter and sunnier and in our thoughts right now there is only a distant, sunny beach,...
3 PRODUCTS SO YOU CAN SAY GOODBYE TO STRESS ON HOLIDAY

3 PRODUCTS SO YOU CAN SAY GOODBYE TO STRESS ON HOLIDAY

They seemed a million miles away, yet here they are – the much yearned-for holidays. Right now, all you can...
AN ANTI-STRESS CHRISTMAS WITH BULLFROG

AN ANTI-STRESS CHRISTMAS WITH BULLFROG

Christmas is a beautiful moment of rest, sharing and meeting with loved ones, but without a doubt - and above...
10 TIPS FOR A PERFECT SUMMER SHAVING

10 TIPS FOR A PERFECT SUMMER SHAVING

Summer may be the right time to shave your beard. In this season, in fact, many, frightened by the heat, would...
5 COMMON SHAVING MYTHS

5 COMMON SHAVING MYTHS

Bullfrog shaving experience in terms of processes, tools and products to validate or dispel some of the most controversial clichés....
10 TIPS FOR THE PERFECT SHAVE

10 TIPS FOR THE PERFECT SHAVE

WHAT ARE THE PRODUCTS AND TECHNIQUES TO USE? Here are the basic steps and some tips to make the most...
OTHER 5 COMMON SHAVING MYTHS

OTHER 5 COMMON SHAVING MYTHS

Bullfrog shaving experience in terms of processes, tools and products to validate or dispel some of the most controversial clichés....
THE SCIENCE OF SHAVING

THE SCIENCE OF SHAVING

All men approach shaving each in his own way. There are those who see morning shaving as an indispensable ritual...
BETTER TO SHAVE IN THE MORNING OR IN THE EVENING?

BETTER TO SHAVE IN THE MORNING OR IN THE EVENING?

There have always been mixed opinions on the subject: is it better to shave in the morning or in the...
3 ALLIES WHICH YOU CAN’T GIVE UP FOR A PERFECT SHAVING ALSO IN SUMMER!

3 ALLIES WHICH YOU CAN’T GIVE UP FOR A PERFECT SHAVING ALSO IN SUMMER!

Don't you really want to give up an impeccable shave even during the holidays? We have chosen for you 3...
THE PLEASURE OF A PERFECT SHAVING

THE PLEASURE OF A PERFECT SHAVING

In the routinary frenzy that overwhelm us, a true luxury is to take time, spaces and reconnect with ourselves. To...
3 ESSENTIAL MATES FOR A PERFECT SHAVE IN TRAVEL

3 ESSENTIAL MATES FOR A PERFECT SHAVE IN TRAVEL

Perfect shaving on an island? Don't give up on your habits! We selected 3 essential products for a survival shaving...
SHAVING IN SUMMER

SHAVING IN SUMMER

We know that many of you have decided to maintain a long beard in Summer, even though the temperature has...
THE PERFECT SHAVE

THE PERFECT SHAVE

THE 10 RULES FOR A PERFECT SHAVE 1) AWEKEN THE SKIN. It’s important to wash the face properly before shaving,...
SUMMER SPECIAL

SUMMER SPECIAL

The summer months are the most difficult time to cope with a beard, as exposure to the sun and contact...
5 TIPS FOR A PERFECT BEARD AFTER THE SUMMER

5 TIPS FOR A PERFECT BEARD AFTER THE SUMMER

The first few days after vacations are always harder, job takes over and you can risk to forget to take...
5 MISTAKES TO AVOID FOR AN HEALTHY SHORT BEARD

5 MISTAKES TO AVOID FOR AN HEALTHY SHORT BEARD

Both for professional reasons and for personal preferences, short beards are a perfect look for many men and one of...
SHORT OR LONG? THIS IS THE BEARD OF 2019

SHORT OR LONG? THIS IS THE BEARD OF 2019

We are often asked if it’s true that men will no longer have beards in 2019. From our point of...
SHORT BEARD: THE MASK STYLE

SHORT BEARD: THE MASK STYLE

The quarantine is over, but many habits will probably stay with us a bit longer. Among all, the one that...
4 HORRIBLE THINGS YOU CAN DO TO YOUR BEARD

4 HORRIBLE THINGS YOU CAN DO TO YOUR BEARD

For the bearded man, the beard is an extension of oneself, a part of one's body to be scrupulously cared...
HOW TO ELIMINATE THE BAD SMELLS FROM THE BEARD

HOW TO ELIMINATE THE BAD SMELLS FROM THE BEARD

Having a beard is a serious matter. It's necessary to think about taking care of it every day in the...
3 BASIC TRAVEL COMPANIONS FOR A PERFECT BEARD EVEN IN SUMMER

3 BASIC TRAVEL COMPANIONS FOR A PERFECT BEARD EVEN IN SUMMER

Are you leaving for the holidays but don't want to give up the care of your beard? Here are some...
8 TIPS FOR A PERFECT BEARD IN SUMMER

8 TIPS FOR A PERFECT BEARD IN SUMMER

Despite the fact that beard and summer can't live together, many men don't give up their beard even when temperatures...
10 GOOD REASONS TO GO OUT WITH A BEARDED MAN

10 GOOD REASONS TO GO OUT WITH A BEARDED MAN

One wonders why one can have a good reason to go out with a bearded man? And why do it?...
5 TIPS FOR A PERFECT BEARD

5 TIPS FOR A PERFECT BEARD

The beard is a powerful tool of communication of one's personality and character. It can be aggressive, very accurate, pointed...
6 MOUSTACHES TO CHANGE YOUR STYLE

6 MOUSTACHES TO CHANGE YOUR STYLE

From early days to present day, moustache have evolved from a roughly block of hair to a work of art....
5 REASONS TO GROW YOUR BEARD IN WINTER

5 REASONS TO GROW YOUR BEARD IN WINTER

New year new face! Why don't you grow you beard? We have some good reasons to do it! 1. DELETE...
BULLFROG’S TIPS FOR A PERFECT SHAVE AFTER SUMMER

BULLFROG’S TIPS FOR A PERFECT SHAVE AFTER SUMMER

The first few days after vacations are always harder, job takes over and you can risk to forget to take...
3 ESSENTIAL MATES FOR A PERFECT BEARD IN TRAVEL

3 ESSENTIAL MATES FOR A PERFECT BEARD IN TRAVEL

Are you headed away for adventures but you necessarily want to cure your beard? Preparare a survival trip kit! We have...
BEARD IN SUMMER

BEARD IN SUMMER

Can beard and Summer live in harmony? Many times we think that the only way to survive from heat and sick...
MOUSTACHE PASSION

MOUSTACHE PASSION

From early days to present day, moustache have evolved from a roughly block of hair to a work of art....

BEARD STYLES

Beards and moustaches are a way to convey your personality and character: they can be aggressive, refined, pointed and geometric,...
5 TIPS FOR SHAVING YOUR HEAD PERFECTLY EVEN IN SUMMER

5 TIPS FOR SHAVING YOUR HEAD PERFECTLY EVEN IN SUMMER

When we talk about shaving, we instantly think of our beard and very often we forget that a completely shaved...
11 TIPS FOR AN IMPECCABLE HEADSHAVE

11 TIPS FOR AN IMPECCABLE HEADSHAVE

Shaving head is like shaving face, you have to pre-treat the interested party and pay attention when you use the...
5 TIPS FOR PERFECT HAIR NOW SUMMER IS OVER!

5 TIPS FOR PERFECT HAIR NOW SUMMER IS OVER!

Summer has come to an end and it’s back to reality. This means taking better care of your hair too....
SIX TIPS FOR A PERFECT SURFER LOOK

SIX TIPS FOR A PERFECT SURFER LOOK

It’s official, summer is here, with its warm sunny days, and as everyone knows, when the weather is like this,...
AFTER-QUARANTINE WILD HAIR

AFTER-QUARANTINE WILD HAIR

Eventually the quarantine seems to be coming to an end. What we certainly cannot say, however, is that it has...
THREE TIPS TO FACE THE WINTER WITH PERFECT HAIR

THREE TIPS TO FACE THE WINTER WITH PERFECT HAIR

Christmas, New Year ’s Eve and all the celebrations are now starting to be a far memory; the magic of...
FRENCH CROP – THE HEIGHT OF SIMPLICITY

FRENCH CROP – THE HEIGHT OF SIMPLICITY

The French Crop is an extremely easy hairstyle to manage, ideal for those looking for a comb-free cut! The French Crop is...
CREW CUT – THE HAIRCUT OF THE TROOPS

CREW CUT – THE HAIRCUT OF THE TROOPS

The Crew Cut is a hair style in which the sides are very short, with a taper beginning at 0 mm. The...
POMPADOUR – THE ROCK QUIFF

POMPADOUR – THE ROCK QUIFF

The Pompadour style is a haircut that became popular from the 18th century onwards, and was very fashionable in the 1950s, taking...
CLASSIC ITALIAN HAIRCUT – THE PRIDE OF THE ITALIAN SCHOOL

CLASSIC ITALIAN HAIRCUT – THE PRIDE OF THE ITALIAN SCHOOL

THE CLASSIC CUT Very long cut both on the sides and on the upper part, managed exclusively with the use...
BALD FADE- THE URBAN FADE

BALD FADE- THE URBAN FADE

THE STREET HAIRCUT In the Bald Fade, hair is regulated by the hair trimmer with a variable lenght between 0 and 5 mm....
EXECUTIVE CONTOUR – THE AMERICAN TRADITIONAL CUT

EXECUTIVE CONTOUR – THE AMERICAN TRADITIONAL CUT

IL TAGLIO PER ECCELLENZA Executive Contour is an haircut characterized by a linear and soft fade, with a strong vision of...
TEDDY BOY – THE TUFT OF OTHER TIMES

TEDDY BOY – THE TUFT OF OTHER TIMES

THE ROCK CUT The hair is worn long, combed on the front in a quiff that in its most extreme...
MESSY CUT – PASSWORD: COMFORT

MESSY CUT – PASSWORD: COMFORT

THE UNCOMBED CUT A comfortable, practical and versatile haircut for the man who doesn't know how to comb his hair. This cut...
CAESAR CUT – THE NEW TREND OF 2018

CAESAR CUT – THE NEW TREND OF 2018

THE IMPERIAL CUT The Caesar Cut is the classic men's cut that never goes out of fashion, indeed it is increasingly in...
CURLY – THE ELEGANCE OF NATURALITY

CURLY – THE ELEGANCE OF NATURALITY

THE DISCIPLINED CUT This cut, characterized by a soft fade on the sides and the longest left side that highlights the hedgehog,...
FLATTOP – THE HAIR HIGHER AND HIGHER

FLATTOP – THE HAIR HIGHER AND HIGHER

The "Flattop" is a kind of short haircut in which the hair at the top of the head is standing and cut...
RAZOR FADE – LA SFUMATURA ESTREMA AMERICANA

RAZOR FADE – LA SFUMATURA ESTREMA AMERICANA

THE EXTREME CUT You immediately notice, at first glance, an extreme fade, which in the upper part turns into an...
EXECUTIVE CONTOUR

EXECUTIVE CONTOUR

AN OLD FASHIONED HAIRCUT Executive Contour is a haircut that has a big vision of the lateral hair line. The top...
SLICK-POMPADOUR

SLICK-POMPADOUR

AN AWESOME LOOK! In the frontal and superior part of the haircut, hair have a medium to longer lenght to create...
QUARANTINED ARTISTS: GEP

QUARANTINED ARTISTS: GEP

What is an artist's quarantine like? Today we ask someone who started from street art and who has been able...
QUARANTINED ARTISTS: STEFANIA PALLESTRINI

QUARANTINED ARTISTS: STEFANIA PALLESTRINI

She is the most popular tattoo artist in the scene of Milan. Acing video clips and fashion shows, Stefania Pallestrini...
QUARANTINED ARTISTS: DARIO MAGGIORE

QUARANTINED ARTISTS: DARIO MAGGIORE

Illustrator, cartoonist, musician, with a fluid style that over the years has often changed its formula with a more pioneering...
QUARANTINED ARTISTS: RAMON MAIDEN

QUARANTINED ARTISTS: RAMON MAIDEN

Today we talked to one of the artists who fully embodie the Bullfrog man's identity: a "dandy delinquent", as he...
ASK YOUR BARBER: EROS

ASK YOUR BARBER: EROS

These quarantine days never seem to end and the more time flows away, the more we grope in uncertainty. How...
ASK YOUR BARBER: CARMELO

ASK YOUR BARBER: CARMELO

On the fourth day of the interviews with the Bullfrog grooming experts, Carmelo gives us his advice to overcome the...
ASK YOUR BARBER: LUCA

ASK YOUR BARBER: LUCA

Fifth day, fifth interview. Today it is Luca who comes to our rescue among all the Bullfrog barbers, answering the...
ASK YOUR BARBER: MICHELE

ASK YOUR BARBER: MICHELE

The interviews with the Bullfrog barbers continue and today Michele helps us answer the quarantine questions. Take this time to...
ASK YOUR BARBER: MATTIA

ASK YOUR BARBER: MATTIA

New day, new interview. Today Mattia helped us answering the most common questions of this quarantine. If you are unsure...
HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 7

HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 7

This challenge has come to an end too and, once again, the final advice we want to give you is...
HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 6

HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 6

Our #hairchallenge is now coming to an end and these steps that we propose to reach this week goal are essential. Yes,...
HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 5

HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 5

Today, with the fifth stop of our journey, we are approaching the final steps of this #hairchallenge that started on Monday. A challenge...
HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 4

HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 4

The fourth day of the #hairchallenge by Bullfrog has arrived. For those of you who have just tuned in, there is no...
HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 3

HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 3

It is true, we are all stuck within the walls of our home, feeling lost without being able to carry...
HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 2

HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 2

Your wait didn't last long. In fact, here we are on the second day of our #hairchallenge, a week to rediscover...
HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 1

HAIR CHALLENGE: 7 DAYS FOR BRAND NEW HAIR – DAY 1

Just get along with it. Being stuck within the walls of our home is not easy and it makes us...

BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 7

Now it is done: on day seven of our challenge we have only one last piece of advice to give...
BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 6

BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 6

Our #beardchallenge is now about to end and these, even if they are the last steps to be taken before reaching this...
BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 5

BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 5

Here we are again at our usual #beardchallenge. If you followed our advice yesterday evening, today your beard will thank you....
BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 4

BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 4

Here we are on the fourth day of this challenge. Now your beard should have already achieved remarkable results, but...
BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 3

BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 3

Third day, third step of the #beardchallenge  by Bullfrog. If you have kept up with our suggestions, your beard is...
BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 2

BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD – DAY 2

Here we are, on the second day of our #beardchallenge in this period of forced vacation. If you started following...
BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD

BEARD CHALLENGE: 7 DAYS TO LOVE YOUR BEARD

This period of forced break at home is certainly upsetting, but it could be the chance, for example, to dedicate...
GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 7

GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 7

And here we are at the last day of our now usual #groomingchallenge. We spent a week together, retracing step...
GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 6

GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 6

Our #groomingchallenge has arrived on its sixth day, with one of the last products of this experience rediscovering small details,...
GROMMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 5

GROMMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 5

The fifth day of our #grromingchallenge is here. What are we going to talk about today? An easy tip: aftershaves....
GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 4

GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 4

Another day of forced break at home, another day of #groomingchallenge. Today as well, take a few minutes to dedicate yourself...
GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 3

GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 3

Third day, third product. The #groomingchallenge signed by Bullfrog does not stop and today we talk about shaving. Make yourself comfortable and rediscover...
GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 2

GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 2

Keeping a beard is serious matter and our recent #beardchallenge has shown us how many gestures we can do to take care...
GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 1

GROOMING CHALLENGE: 7 DAYS TO REDISCOVER YOUR FAVOURITE PRODUCTS – DAY 1

After the #beardchallenge and the #hairchallenge of the last few weeks, Bullfrog relaunches with a new challenge, to test grooming veterans on the knowledge...
GUEST BARBER – DAVIDE CECCHINATO

GUEST BARBER – DAVIDE CECCHINATO

Bullfrog is pleased to announce an unexpected return: only on Friday 07/02 and Saturday 08/02 Davide Cecchinato, the first barber...
SUPPORT YOUR LOCAL BARBER.

SUPPORT YOUR LOCAL BARBER.

Every barber can’t wait to welcome back their customers in their shops and we are sure that you can’t wait...
THANK YOU.

THANK YOU.

We would like to say it in person and in our own way.That's why we invite you to visit one...