1) AWEKEN THE SKIN. It’s important to wash the face properly before shaving, so that the skin is perfectly clean, and to avoid cuts and irritation. It is essential to use hot water to soften the hairs and skin and to facilitate shaving.

2) PREPARE THE SKIN. The application of a pre-shaving product is key to reducing the risk of irritation. The use of a “pre-shaving oil” is recommended, and has the advantage of nourishing your skin and making it more supple. Before soaping the area to be shaved, simply apply a few drops of oil and massage using circular movements.

3) CHOOSE THE BRUSH. For a traditional shave, you should choose the shaving brush best suited to your skin and your needs. A badger-hair shaving brush is considered (in pogonotomy) the best for performance and comfort when soaping, ensuring a vigorous massage and preparing the hairs well for shaving.

4) APPLY THE SHAVING PRODUCT. The first step is to wet the bristles of the brush with warm water and use it to create a foam from a soap or shaving cream, using rapid circular movements. Then massage the foam onto the face with the brush, using the same circular movements, starting from the neck and moving towards the ears. Alternatively, for a daily shave, it is advisable to use a shaving gel or mousse suited to your skin type, to be applied with the fingers directly onto the skin with light circular movements, starting from the neck area as before.

5) SHAVE. Begin to shave in the direction of hair growth, starting from the sideburns and moving down towards the cheeks. Clean the razor blade frequently under hot running water, to make shaving easier and increase the durability of the razor blade edge. For particularly coarse or dark beards, shave a second time, using a side-on action. It is also advisable to apply a thin layer of talc, carefully following the instructions below: sprinkle a small amount onto your hands and dab onto your face briefly, avoiding the mouth and nose. At this stage it is advisable to apply alum, which promotes the coagulation of small nicks caused by shaving.

6) RINSE. After shaving, rinse your skin with plenty of cold water. Dry your face by patting with a towel, without rubbing, to avoid redness.

7) AFTER SHAVING. Applying an aftershave to soothe and moisturize the shaved skin is essential for hydrolipidic restoration and for protecting the skin from external agents. Classic alcohol-based lotions should be smoothed onto the face and patted in. Modern alcohol-free aftershave balms, on the other hand, should be massaged into the skin with delicate circular movements.

8) TAKE CARE OF YOUR SKIN. Even on days when you are not shaving, it’s good to get into the habit of taking care of your skin, keeping it cleansed and moisturised. In the morning, it is important to moisturise the skin to protect it from external agents; in the evening, washing your face properly eliminates impurities and excess sebum which has accumulated during the day. Completely exfoliating the face twice a week purifies the skin, making it radiant, and prevents the base of the hairs from becoming clogged by dirt or residues from cream and soaps.

9) SPECIAL CARE FOR COARSE BEARDS. For coarse beards, preparation plays a key role in the success of shaving. The aim of skincare treatments such as cleansing pre-shave gels and oils is to soften the hairs and ensure a closer, long-lasting shave.

10) ELECTRIC SHAVING. If you prefer electric shaving, there are skincare treatments available to facilitate and optimize this type of shave. A pre-electric shaving lotion contains oils to soften the hairs and speed up the gliding action of the electric blade.